SEO & Growth Lead

Originally from the UK, I moved to the US in 2006. Soon after, I found myself in North Hollywood working for The Walt Disney Company and learning SEO from the ground-up.

I spent the next 15 years working in SEO and Growth for large brands with high-profile websites - driving website product development, defining SEO strategy and guiding projects through launch.

In my time at Disney I was responsible for SEO on high-profile websites including Disney.com, StarWars.com, DisneyStore.com and Disney+ among others.

At Realtor.com (a NewsCorp company), I led SEO for a new platform for niche real estate sites.

I am adept at content research/optimization and aligning with cross-functional teams to improve clicks to high-traffic websites. I balance analytical and creative approaches to web content via product-led SEO.

I'm a teacher and student of SEO, devoted to empowering teams and using data to drive decisions. I have extensive experience in planning website launches and migrations (media, news, blogs, e-commerce, streaming video, real estate sites).

Expertise

Technical SEO Audits

Reveal cascading technical and content issues that impede indexing. Unshackle your website's full potential.

Launches and Migrations

Sometimes migrations are unavoidable - and present risks. Analyze new templates, craft new-site content, map and test redirects.

Communicating SEO to non SEO audiences

Describe SEO problems and stakes to C-Suite and other colleagues not always immersed in SEO.

International SEO

Architecture, technical implementation, and content decisions.

Content Optimization and Gap Analysis

Reveal under-performing content, discover untapped keyword spaces, find out if Google News and Discover can work for you.

Mentoring

Cultivate the next generation of SEO experts in your company.

Career Highlights

Select Notable Achievements

Year

Worked alongside Realtor.com's acquisition due diligence team on 5+ potential acquisition websites ultimately Integrating two new websites into Realtor's business.

2021-3

Optimized Realtor.com's key news feeds resulting in an impressive 80% month-over-month increase in News and Discover Google clicks in March 2023.

2023

SEO lead for development of light-weight React platform for niche real estate sites. Collaborated closely with internal teams, including data pipeline, analytics, data science, and SEO tech team, driving cross-functional success. Successful launch in August 2022.

2022

SEO lead for Disney+ EMEA launch - achieving complete organic search visibility for branded searches in target countries.

2020

SEO lead for Disney+ website development and US launch. Carefully planned website architecture, meta data, canonical governance and international tagging.

2019

Lead SEO on the migration of disneystore.com to shop.disney.com - yielded Google traffic increase of 40% six months after launch.

2018

Worked with tech team at Moviesanywhere.com to implement server-side rendering - resulting in an exceptional 614% increase in Google traffic.

2018

Content audit and subsequent reduction of thin and low value content on Babble.com led to 30% increase in Google traffic.

2015

Successfully stewarded SEO for the migration of starwars.com to Disney's in-house platform without loss in organic search visibility.

2014

Wisdom

"Impactful SEO is rarely executed by a lone wolf."

(Jes Scholz)

"Effective Search Engine Optimization requires a commitment, not a campaign."

(James Reynolds)

"SEO: It's a combination of art and science, wherein the primary objective is to build trust."

(Jason Acidre)

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